![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/04bbbcaf-9c55-4336-88e7-d73a740b31a8_rw_1200.jpg?h=4ec3fa0320570c6bb75cd0ce91380fe4)
Lifesaver was a Christian-based event that was held at St. Peter’s Church in Cauldwell, UK. What was Lifesaver? Their printed copy text explained:
"It is a week of events from 28 March to 3 April organised by St Peter’s Church. Most events will have a short talk about why Jesus came. We hope to see you there!"
Elwyn of St Peter’s required a leaflet (pamphlet) and poster campaign that would carry their message over the course of 3 weeks. After excepting my quotation, I was hired to design a logo and leaflet design first to kick off the campaign. The logo is included in the above image.
Leaflet Design
I designed a roll-fold A4 full colour glossy leaflet. See a handful of the 2500 final printed versions below:
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/821ed128-a445-40fc-898e-efee1c7e1b68_rw_1200.jpg?h=e5a7cdabb12c9b405282b6ca6d0a8235)
The next 2 images show the entire double-sided roll-fold design when unfolded. Outer image on right:
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/d9ccebb6-4edb-41b5-99c1-d7c1eab860bd_rw_1200.jpg?h=c755f88ef23b782be697b86e9ff4f8b8)
Inner panels:
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/17da9be9-e1db-4ec4-9426-f11f2c62697e_rw_1200.jpg?h=803ae4bc0b8efbfc749eb08727bec1f1)
Here is a closeup of the printed logo, which I designed in Adobe Illustrator in vector format:
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/0b8a1146-eb76-4b80-91ba-564753bce257_rw_1200.jpg?h=6cf133134b385aa76a87f86771891b61)
I used two popular and proven fonts within the design, Trajan Pro and Myriad Pro (in varied weights):
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/b4dee7a2-7a25-4c04-b441-ad11d549ffab_rw_1200.jpg?h=1824b40578c6cfb5a0783c311707732b)
I also designed a custom map for the leaflet, which appeared on the very back page when folded:
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/7742518b-8c2e-4f11-85b5-c2c007121ded_rw_1200.jpg?h=ce8fc9990ac12a40f2f9eddfa599d64b)
Poster Sketches
The large-format posters were to be a series which revealed what the event was in 3 stages. It turned out that the A0 posters were required in landscape orientation, as they were to be placed in a pre-fitted board outside the Church.
I sketched a couple of “reveal” ideas in my Moleskine sketchbook. This was the concept I expanded upon and used:
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/36f686ac-825c-49c3-9818-5c6c2a4bc637_rw_1200.jpg?h=62b557f772fd179b2d22b23e7711d7e8)
This was a similar concept:
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/56532c4d-4883-4e14-aaab-c85c1ce2e61b_rw_1200.jpg?h=c7f9d6201d1a73681ea0902d8a4dae9d)
I experimented with the graphic styling of the design, too:
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/a7a331c6-647d-444b-86ea-8fb339a8d0b7_rw_1200.jpg?h=f383cf581201b9372d3c8d1d42898e5d)
I decided to use vector shapes combined with stark imagery of rough seas:
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/d7f80b7c-187e-4270-bc7d-47f1fae597ab_rw_1200.jpg?h=692ab916ee1f08b3a233df698eec1213)
AO-Sized Large-format Landscape Poster Designs
Here are the final Ao poster designs in order [1]:
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/43507f86-767a-4329-9ced-c5c4974ec3a9_rw_1200.jpg?h=ce406f632ee77196d06332140e82e571)
[2]
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/77c427b4-afcf-4361-b5ac-bc36a6922b6e_rw_1200.jpg?h=67ce74b9c10764626915a077ddb86829)
[3]
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/0f86e05f-7e52-4aeb-b9ee-a1e824ffb18a_rw_1200.jpg?h=189d2f901c49aa8c680db64d4986a25c)
A3 and A4 Poster Design
The smaller A3 and A4 poster designs (that were displayed internally) showed just the final version of the design, but in portrait orientation:
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/bfb5ac66-9fd6-4b91-ab37-7940934a46f1_rw_1200.jpg?h=f129363902bd3d28de78979ab13f5680)
Much Creative Fun, but for Real Purpose
I must say, this project was wonderful to work on. I had pretty much free reign to get my creative juices flowing. I produced something original and unique—and I feel like the whole campaign will have had a great impact on the community.
As a Christian, the project was more to me than just part of earning a living. I desired to create something was instrumental in spreading the Christian message to the people of Cauldwell.
Do You Want a Free Quote?
If you would like to hire me to work on your project, please
complete my online form on Andrew Kelsall Design.
![](https://cdn.myportfolio.com/2db179f2-7cae-4712-b979-7473bb426cfd/aca71782-6d4d-4c50-b8a6-170e38225ec3_rw_1200.jpg?h=205b47a76a5b59895f595973d825b552)